Challenging “ownership”
Just a few decades ago, owning many things was considered a good thing. Today it does not give the same status. Things are about to change.
It is a fact that our planet does not cope with the over-consumption that we in the Western world have maintained over the last 50 years or so. We are simply running out of resources. Ideally, we should probably stop consuming resources at all, but that would not be a good solution either. After all, the commercial structures are the mainstays of our society. We have to think new. Why not use the technology that our prosperity has given us to explore and find new ways to use the resources more efficiently?
A future way of owning
When you buy a The Collection of Tomorrow anorak, it is important that you understand what you actually are buying. Yes, you will own a really nice product, but you will also own a small part of the total amount of Spinnova material that exists in the world.
The value of the product is therefore divided in two; one part is the value of the work done to shape the material into a garment, and the other part is the value of the material itself.
Right now, the material is shaped like an anorak. But in the future, it can be recycled and become a completely different product.
When the product is no longer of use to you, the material still has its value.
How it works
The very first The Collection of Tomorrow product
The payment covered the materials. This was a hugely experimental product, so we didn’t charge anything for the work.
The materials value for the backpack is 1500 NOK.
These are all sold out.
The continuation of The Collection of Tomorrow
There are 2 ways of purchasing a The Collection of Tomorrow product:
Purchase a current product in The Collection of Tomorrow.
Your payment covers the materials + the work done to make it into a product. The materials value for the anorak is 2000 NOK.
The work value for the shirt is 500 NOK.
-or-
Swap your used The Collection of Tomorrow product for a new one
The materials value is covered by handing in your product
The work value for the shirt is 500 NOK.
We will recycle your materials into the next generation of The Collection of Tomorrow products.